People feel a sense of occasion when something special or important is happening right in front of their eyes. It’s happening in the immediate present and in that exact physical space.
As beings living in the era of image, we are much more acclimated to a visual sense of occasion than the generations before us. We expect to see the weather reports, to see the news, and now we expect to see music.
Expectation and classical music
When we attend a musical event, there is either a conscious or an unconscious expectation that there will be something to see as well as to hear. In the classical music field, this is a major cause of audience decline, because people expect an experience which is musically, visually and kinetically dynamic. This kind of experience cannot be found in the typical classical music concert.
G. Rossini – Stabat Mater
A videotrack is for a classical concert what a soundtrack is for a silent film. It delivers a more comprehensive sensorial experience, offering visual hints that are not present in a traditional concert. At the same time, the music remains the absolute protagonist of the concert, augmented by a new visual approach.
The videotrack has no narrative, there is no story to follow. It’s based on naturalistic or lifelike elements, colors, and textures readapted and synchronized in real-time to fit with the musical composition and the analogic nature of the instruments. The stage is an interface that discloses progressively the elements of the visual composition. Following principles borrowed from the field of interface and stage design, the overload of information is avoided, resulting in a performance that is traditional and innovative at the same time.
The videotrack is managed during the concert by a professional musician and designer, following a pre-written score and using modern techniques of video-mapping and light design.
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Schubert String Quintet in C major, D. 956 (Adagio)